Passionate about all things running, content creation and inspiring and mentoring runners from around the world.
My Running life
Passionate about all things running, content creation and inspiring and mentoring runners from around the world.
Passionate about all things running, content creation and inspiring and mentoring runners from around the world.
Passionate about all things running, content creation and inspiring and mentoring runners from around the world.
I am a 43-year-old sports and lifestyle consultant based in Johannesburg, South Africa. I have a strong work ethic and am dedicated to living a healthy lifestyle. I’m friendly, down to earth and strive for an aspirational life for myself and my family.
I am a naturally talented athlete focusing on road and trail running. I train six days a week and compete in local and international races, regularly finishing top 10 AG. I strive to continue being a role model in the running community and inspiring others.
Through my community network and influence in the industry, I collaborate with sports brands in commercial campaigns. As an independent product tester I review running shoes and create innovative content which assists my brand partners with their exposure.
My running journey started in 2022. Since then I have built an influential network and an audience of over 70,000 Instagram followers. I journal my running exploits, showcase products and the sport and share my knowledge of running shoes, apparel, tech, training, racing and recovery with the community and in the media.
In the short time since my career change, I've enjoyed the most rewarding experiences and seen a personal growth both in character and physical adaptation. Many have remarked on the inspirational journey I have embarked on and continue to pursue in running. Running can seem like a lonely sport... But, if you engage with the communities, there are beautiful stories and moments to share. I'm all for inspiring and motivating others to become the best versions of themselves, through a healthy lifestyle of running.
As I am an independent consultant, my running shoes reviews, advice and opinions are unbiased and authentic. I have become a trusted source of information in the running community and remain a runner that the public can relate to.
As an influencer in the sports and running industry, I have collaborated with many brands, all of which align with my core values. Through well thought out and creative commercial campaigns, I am able to provide my brand partners with direct exposure to their target market.
"Geoffrey has been an incredible friend and advisor. His running shoes expertise has significantly improved my running experience and performance and been the secret weapon in my marathons."
Matteo Battilana
"Geoff is a running shoes GURU of note! He's a passionate and knowledgeable shoe expert and a committed runner with a huge passion for all things running."
Tayla Kavanagh
SA 5km National Champion
"Geoff is one of the friendliest people I have ever met. We got on well from the start and have deep conversations about running. He has a great presence on social media."
Sibusiso Nzima
South African Olympian
"It’s seldom that one meets individuals passionate about sharing experiences, ideas and information to assist all runners. Geoff is a genuinely nice guy, willing to help and support the running community. This is done while pushing his own limits and personal goals as a runner."
Jose Bates
Nedbank CG Running Club Chairman
"Geoff brings a breath of fresh air to the SA running industry. He’s able to discern the subtle differences between highly specialised running shoes. He’s independent so free to be honest in his opinion on new products. He’s also intelligent and thus able to communicate effectively which is of course key in media."
Paul Ingpen
RunMag Editor
"When it comes to the sport, and particularly the running shoes you run in, you’d be hard pressed to find someone with more passion. Not only does Geoff offer valuable advice, but he is a runner himself and is very professional in his approach to training which has seen him reach great running achievements."
Cuan Walker
Running TV Commentator
Geoffrey Crow
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